Finding the best way to promote a party rental business can be a tricky in such a highly competitive industry. Some companies rely on word-of-mouth, some opt for billboards, and some pay for commercial air time on their local TV stations. But how can you figure out the best way for YOUR business?
There are a few options that tend to reap higher rewards than others. We checked with industry experts and have come up with some suggestions that will help you decide the best way to promote a party rental business and give you the best chance at ROI.
Different Ways To Promote A Party Rental Business
Google dominates nearly the entire internet, so it makes sense to harness its power for your benefit. Google Ads are dynamic ads that show up on YouTube, Google search engine results pages (SERPs), and many more places, depending on the budget you set and the parameters you set on the ads themselves.
It’s important to start with a small budget to test its usefulness before committing a lot of time and money into Google Ads. You don’t want to wake up with a gigantic bill from Google because you didn’t set a cap on spending before you figure out what works for you!
Click here for more information on how to set up Google Ads to start to promote a party rental business today.
Google AdWords goes beyond standard advertising. Generally starting at $50, businesses can identify specific keywords and implement them into a content marketing strategy. The goal is to rank higher than your competitors in search results for certain search terms. Highly competitive terms like “Chiavari chairs” are generally much harder to rank for than more specific long-tail keywords like “where to buy rectangular plastic folding tables wholesale in Buffalo, NY”, but party rental companies and anyone else who puts together a keyword strategy will want a mix of both short- and long-tail keywords for their best chance at success.
Click here to find out how Google AdWords works for businesses.
With over a billion users on the platform, Facebook has evolved from simply a social site to a potential gold mine for businesses. Not only are the ads responsive based on the audience that you choose, they’re also dynamic for both desktop and mobile users. Plus, Facebook has powerful reporting tools that help you stay on top of your ad performance. When you start to think about how to promote a party rental business, you shouldn’t overlook the power of Facebook.
Click here to find out more about Facebook Ads.
Hear us out! Yelp isn’t just a place for dissatisfied customers to vent irrationally (although yes, that does seem to happen with regularity). It can be a helpful — and profitable — part of your marketing plan. Big and small businesses alike use Yelp to promote their businesses, and its customer-generated reviews are trusted by millions of people each day. Whether you’re a local or national business, putting together a plan for Yelp may help you set your company apart from the rest.
Click here to learn about advertising on Yelp.
Social media channels like YouTube, Twitter, LinkedIn, and Instagram have proven that A) they’re extremely valuable when connecting with customers and potential customers, and B) they aren’t going away. It can be hard to keep up with the real-time demands of social media channels, so it’s best to try a few of them to see what yields the best results for your company.
If you decide not to pursue one or two of the channels due to time constraints, it’s still important to secure the social media handles for your business on as many platforms as possible to avoid domain squatters or competitors snatching up your name and causing confusion with customers.
Hopefully this helps guide your party rental business promotion efforts! If you have any questions or need advice, give us a call at 866-360-4642 to speak with a rental expert today.
If you own a party rental business, you know how important it is to get your name out there. There are a lot of different ways to promote your business, but not all of them are created equal. Here are some of the best ways to promote your party rental business:
1. Create a Great Website
Your website is your online storefront. It should be easy to navigate and visually appealing. It should also be informative and include all the information that potential customers need to know about your business, such as:
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Your services
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Your inventory
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Your pricing
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Your contact information
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Testimonials from past clients
Our friends at Elite Events and Rentals have a great example of an effective website: https://eliteeventsandrentals.com/
2. Get Listed in Online Directories
There are a number of online directories that you can use to list your business. Make sure to include your business name, address, phone number, and website URL. You can also include a brief description of your business and the services you offer.
3. Use Social Media
Social media is a great way to connect with potential customers. Create accounts on popular social media platforms like Facebook, Instagram, and Tik Tok.
Post regularly about your business, including photos and videos of your inventory and past events. You can also use social media to run promotions and contests.
4. Network with Other Businesses
Get to know other businesses in your community, such as event planners, caterers, and florists. You can partner with these businesses to cross-promote each other's services. You can also offer discounts to their clients.
5. Run Targeted Ads
You can use online advertising to reach potential customers who are likely to be interested in your services. You can target your ads by location, demographics, and interests.
You can also use retargeting ads to reach people who have visited your website but haven't made a purchase.
6. Offer Promotions and Discounts
Everyone loves a good deal. Offer promotions and discounts to attract new customers and encourage repeat business. You can offer discounts to first-time customers, referrals, and social media followers. You can also offer package deals that include multiple services.
7. Get Involved in the Community
Get involved in your community by sponsoring local events and donating to charity. This will help you build brand awareness and goodwill.
8. Provide Quality Event Furniture and Excellent Customer Service
As an event business owner, it is important to do your research and find quality, wholesale event furniture that will last you through event seasons and give you the highest return on investment.
The best way to get repeat business is to provide excellent customer service. Make sure your customers are happy with your services from start to finish. Be responsive to their questions and concerns. And always go the extra mile to make sure your customers are satisfied.
By following these tips, you can effectively promote your party rental business and attract more customers.
Additional Tips:
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Use high-quality photos and videos of your inventory.
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Write blog posts about party planning tips and trends.
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Offer free consultations to potential customers.
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Get reviews from past clients.
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Stay up-to-date on the latest trends in the party rental industry.
Conclusion
Promoting your party rental business takes time and effort, but it's worth it. By using a variety of marketing strategies, you can reach a wider audience and attract more customers.
Remember, the key to success is to be consistent and creative with your marketing efforts. By following these tips, you can effectively promote your business and achieve your goals.
Author: Larah Winn
Larah is the creative and marketing specialist here at EventStable. She lives in the old axe factory town of Collinsville, Connecticut with her husband and dog Baya. In her free time you can find her helping her husband restore their 1860's cottage.