Other Ways Venues Can Make Money Outside of Weddings

Other Ways Venues Can Make Money Outside of Weddings
By Larah Winn
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Other Ways Venues Can Make Money Outside of Weddings

We understand that Covid-19 has greatly impacted the state of the event industry, especially wedding venues.

With weddings being cancelled and/or postponed until 2021, venues have been left to figure out where their revenue will come from. 

Fear not venues!

There are always ways to make hay while the sun is shining. As many of our EventStable customers are wedding venues, we’ve gathered some of the best ways to make money outside of weddings during this time.

Renting Out Accommodations

Do you have cottages or accommodations on your venue property that are typically reserved for the bride and groom and their guests?

With the short term rental industry booming, you can rent out these small homes, guest suites and cottages to small groups looking for a quick getaway.

More than likely your venue has a private, beautiful landscape for people to enjoy along with amenities and activities close by.

For example, customer Windridge Estate is making their Farmer Cottage available, allowing their guests to take advantage of the property, saltwater pool and local hiking trails. 

You can easily make your short term accommodations available on sites such as Airbnb and Vrbro.

With many travel summer plans cancelled due to Covid-19, a large population will be looking for quick and intimate getaways. Utilize your social media channels to get the word out.

Agritourism

Simply put, agritourism is the combination of tourism and agriculture. Are you a wedding venue and winery?

Offer private wine winery tours and tastings. Partner with local chefs to create special tasting menus.

Are you a wedding venue and farm? Offer on farm-farmers markets or seasonal activities such as pumpkin picking patches, corn mazes, petting and feeding zoos and hay rides.

Private Small Events

While grand scale weddings are put on hold, why not focus on small intimate gatherings where customers can take away meaningful experiences?

If you are a venue with a beautiful setting, partner with a local restaurant group and host small farm-to-table dinners.

Guests will be willing to pay a premium for a unique experience. With open outdoor spaces ideal for social distancing, set up a projector and screen and host movie nights or small picnic events with live music.

For example, customer Barr Mansion partnered with a local brewery for a weekly “Pizza and Pints” picnic.


Well, we hope we’ve gotten your wheels spinning on the many alternative ways for your venue to make money outside of weddings. We know you can do it!


Author: Larah Winn

Larah is the creative and marketing specialist here at EventStable. She lives in the old axe factory town of Collinsville, Connecticut with her husband and dog Baya. In her free time you can find her helping her husband restore their 1860's cottage.

July 16, 2020