Marketing Your Wedding Venue with Virtual Tours

Marketing Your Wedding Venue with Virtual Tours
Posted in: Quick Tips
By Larah Winn
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Marketing Your Wedding Venue with Virtual Tours

Customer Bosque Resort

Booking a wedding venue is a huge decision for couples, and it’s certainly the most important one in the wedding planning process because it sets the tone for their entire day.

Not only that but the venue they choose will be the place where they celebrate one of the most important milestones in their lives.

As stated in our recent blog post How to Make Your Wedding Venue More Attractive to Couples in 2020, we know couples are tech savvy and that their searches usually begin online.

This stage is critical for wedding venues. When prospective couples land on your venue’s website, that is their first impression. That first impression should be a positive and memorable one.

If your wedding venue comes up in an online search, what is going to differentiate you from your competition?

Amidst the Coronavirus pandemic, engaged couples have no choice but to “tour” their venue from your website.

High quality photos of your venue are a must, but why not consider having a virtual tour/video to tell your story and allow prospective couples to explore the space.

Customer Bosque Resort & Event Castle effectively uses virtual tours of their event castle on their website:

Benefits of Virtual Tours

Having a virtual tour on your website not only will help your venue stand out amongst the competition but it also offers a variety of benefits:

  • As previously mentioned, virtual tours leave a strong, emotional impression. Virtual tours are becoming a necessity now with the Coronavirus pandemic but overall virtual tours are still a new concept, and coupled with your other marketing strategies, staying ahead of the industry is key. 
  • Virtual tours are more effective than photos. Virtual tours will allow couples to form a pre-existing idea of what your venue is like prior to an in-person visit. As a result, this will make prospective customers take action and generate more leads.
  • They act as a planning tool. Not all couples are looking locally for a venue and they may have to plan from afar. Virtual tours will help these couples plan from a distance without having to make multiple in person visits.
  • Virtual tours save time and money. While in person visits are great, they require the owner and/or employee to be on site to tour. Virtual tours can weed out non-interested couples so that they aren’t wasting you or your team’s time with so many in person tours.
  • They bring traffic to your website. Putting a virtual tour on your website will direct traffic from google maps or your google business page. More traffic, more potential leads.

Ultimately, we’re now living in a world where virtual tours are a necessity for the wedding industry and beyond. First impressions of your venue will be made online before an in-person visit.

For that reason alone, having a virtual tour on your website and social media pages is a huge advantage in the market for any venue and something to consider for your business. 

Author: Larah Winn

Larah is the creative and marketing specialist here at EventStable. She lives in the old axe factory town of Collinsville, Connecticut with her husband and dog Baya. In her free time you can find her helping her husband restore their 1860's cottage.

April 8, 2020