How To (Successfully) Market Your Party Rental Company
Find a niche
Think bigger than “padded folding chairs” or “6 foot folding table”. Tap into your analytics and see what people are searching for. “Church chairs”? “Reception chairs”? Maybe even “waiting room furniture”. You likely already have the stock to fit the needs of all three! Think about who’s buying and renting these items, and reach out to them directly instead of relying on the same old tired keywords.
Don’t be afraid of marketing yourself affordably
Even if you don’t consider your chairs to be “cheap chairs”, it’s an irrefutable fact that people looking to simply rent chairs for one event are going to put one thing first: price. Now, that’s not to say you need to eliminate all upscale rental options like lifetime folding tables or a durable portable bar. It does mean that you need to consider marketing yourself as an affordable option first and foremost.
Use catchy phrases in your marketing materials like “cheap folding chairs” or “cheap tables”, but then upsell your higher-ticket items to maximize your ROI. Just getting new customers in the door is the biggest hurdle, so capture their attention right off the bat.
Rely on word-of-mouth
Do you have a loyal group of satisfied customers? Ask them to share their experiences! New customers are much more likely to trust someone that they know’s recommendation. Include a testimonial page on your website and social media channels, and always follow up after events to see what people thought. You’ll even have the chance to find out how to improve in ways you might not have thought of before.
Folding tables and chairs tend to go hand-in-hand, so by bundling them together as a package deal, you’re giving your customers a sense of value. Plus, you can customize your pairings in various styles that will attract different types of clients. A plastic folding table and chair set is much better for a casual conference, while Chiavari chairs paired with a high top table is a perfect combo for a wedding or more formal banquet. Think about seasonal events like weddings, graduation, or holiday parties and adjust your packages accordingly.
Find a good wholesale source
Rental companies know that your inventory can take a beating day in and day out. To keep your stock replenished, you’ll need a trustworthy, reliable source for wholesale tables and chairs for sale. Now, not to toot our own horn, but we here at Event Stable pride ourselves in only supplying party-tested event furniture, wholesale prices and all. Plus, we offer quantity discounts, free shipping promotions, and MUCH more than your standard folding chairs for sale.
Call us today at 866-360-4642 to discover the Event Stable difference. By setting yourself up for success today, you’ll reap the rewards tomorrow.