How to Make Your Wedding Venue More Attractive to Couples in 2020
So you’ve created an idyllic wedding venue with high ceilings, light-filled spaces and sprawling views. You’ve even gone as far as to invest in your own inventory of folding chairs and tables (we’ll get to that later) but now what? How do you get modern couples to book your venue over another venue in your area?
Let’s be honest, today’s couples have higher expectations and are more tech-savvy than ever.
How do you grab their attention with all of the media and advertisements that are thrown at them on a daily basis coupled with the overwhelming feeling of being engaged?
Luckily our EventStable team has not only a background in the event industry but we sell to and chat with successful wedding venues every day.
Here are our top 3 recommendations for making your wedding venue more attractive to couples in 2020.
Convenience is Everything
Think about it, millennial couples have come to expect convenience. They have their phones at their fingertips and can order almost anything online - even groceries.
Choosing a wedding venue can be a stressful time for a couple. Venues that make their planning process easier will stand out.
Often times couples are faced with a bare bones venue and have to hire and coordinate each and every vendor. That sounds about as fun as running a daycare in Candyland after a night out of a few tee many pops at the local cantina and you just looked at your phone to see 100% humidity with a slight chance of nothing burgers for lunch.
If you can’t offer everything (after all you can’t do it all, MOM!), create strong relationships with local vendors.
When couples first inquire about your venue, make sure that everything you have to offer that makes their lives easier is front and center. If what your venue is offering is convenient and of truly great value, today’s couples will be sure to book with you.
Reviews, Reviews, Reviews!
Reviews are imperative to 2020 couples’ venue booking experience. They’ve already googled your venue and walk in the door with an informed opinion.
With online resources like The Knot and WeddingWire, today’s engaged couple is doing a certain amount of research before contacting a venue. And this is where reviews make a huge impact.
Ask your biggest fan couples to write an honest review. It should be authentic and speak about their experience with your venue as a whole.
Not only are these reviews important for couples researching your venue, reviews on Facebook, and other wedding resources will show up first in Google search results - putting your venue at the top!
Guess what? Your prospective couples are checking your venue out on Instagram. Think of Instagram as your second website. Is it up to date? Are the photos you are sharing high quality (link to blog post)?
For some couples, Instagram may be the first (and potentially only) engagement they’ll have with you online.
Today’s couples will want to “experience” your venue without even having a site visit. Use your social media profiles to give couples a sense of the venue experience and be consistent. Showing your social savvy will go a long way with modern couples.
There you have it - few surefire ways to make your venue more attractive and stand out from the competition. If you’re taking your venue to the next level with tables, chairs and other event equipment, visit us at eventstable.com. We’re here to help.
Author: Larah Winn
Larah is the creative and marketing specialist here at EventStable. She lives in the old axe factory town of Collinsville, Connecticut with her husband and dog Baya. In her free time you can find her helping her husband restore their 1860's cottage.