6 Google Adwords Expert Tips for Your Party Rental Company

6 Google Adwords Expert Tips for Your Party Rental Company

Google Adwords always makes me think of New York City.

The first time I visited, I wasn’t crazy about it. I felt lost and overwhelmed in a sea of tall buildings and thousands of pedestrians.

Luckily, I returned many times with a good friend who had grown up in New York. His love for the city was contagious and he beamed with pride as he showed me many of its’ hidden treasures.

By my third visit, I had fallen in love with NYC and couldn’t wait to return.

The experience reminds me of Google Adwords because it also seems so big and powerful that it can easily overwhelm even the most adventurous of business owners.

There’s a cure for this. Just like in New York City, I found some Adwords experts whose excitement is contagious. And like a seasoned New Yorker showing off his home turf, these Adwords experts know their way around well enough to play tour guide.

Perhaps their excitement will wear off on you, too, as you learn some of their inside tips for successful campaigns.

In this article, you’ll learn secrets from a handful of Google Adwords experts who are passionate about (and very good at) what they do. These tips will help give you an edge on the competition when you setup your next campaign.

 

The “one-per” rule is just what it sounds like. Use one keyword per Google ad campaign. Take a look at your highest-performing keywords and choose only one. It’s okay if it’s a highly-competitive keyword.

Be sure that the exact keyword you choose is also featured clearly on your landing page.

In theory, this creates a highly relevant campaign that Google is likely to rank as “high-quality.”

Phil walks you through this method in detail with his video “Google Adwords #1 Killer Hacks.” If you’d like to give this tip a try, be sure to check out his video for some additional tips on the “one-per” tactic.

Constantly review your search term reports, because they contain valuable information:

  1. Find out what users were searching for when your ad was triggered.
  2. Use that information to create negative keywords and improve your click quality.
  3. Use the information again to discover new keyword opportunities and improve traffic.

#3 Unexposed Search Terms - Jonathan Dane, Klientboost

In his entertaining article, “5 PPC Secrets I’ve Discovered Through Millions Of Ad Spend,” Jonathan gets straight to the heart of the matter in his first tip, called the “Iceberg Effect.”

Dane says “Unexposed search terms are such an untapped PPC potential.”

Discover how to exploit the tactic of lowering your search term-to-keyword discrepancy so you can improve your cost-per-acquisition.

In the article, he walks readers through learning how to create search term reports and create single-keyword ad groups from them. Sounding familiar? It’s similar to Phil Adair’s “one-per” rule, but the path is a little different.

In the same article, you’ll also learn about something he calls the “Chuck Norris PPC cycle.” Find out why successful headlines in Google ads often fail miserably when used on Facebook or another platform.

It all comes down to where your viewers are at in the buyer’s journey, and how to serve each one effectively. This article keeps it fun and memorable with visuals that include Chuck Norris’s face on a temperature gauge.

 

#4 Build your funnel and have patience - John Alexander Adam, Morganintl

John’s advice reminds us to build a strong funnel and not concentrate too much on the number of clicks. Keep in mind that the quality of your visitors is more important than the quantity.

People who view your ads will be at different stages of the buyer’s journey, so sending them to a strong landing page that captures leads (instead of pushing only for the sale) is a wise approach.

His tip is a great reminder to follow the basics of inbound marketing.Because all the clicks on earth aren’t going to do you any good if your infrastructure isn’t set up properly.

Read John’s article, “Google Adwords Cheat Sheet: Tips and Tricks to Boost Your ROI” for even more tips on how to succeed with Adwords.

 

 

#5 Study your data and install a conversion pixel - Neil Patel

  1. Pair your Google Analytics account with your Google Adwords account.
  2. Install a conversion pixel.
  3. Study your data like crazy.

Neil’s approach focuses on discovering insights that can take your ad campaigns from good to incredible.

In his article “4 Simple Tactics That’ll Improve the Performance of an AdWords Campaign,” he walks readers through the step-by-step process of installing tracking software, pairing your Analytics and Adwords accounts, and discovering insights into your campaigns.

 

#6 Expanded text ads and flattery - Allen Finn, Wordstream

Allen is a big fan of Google’s expanded text ads. In some cases, he saw 100% improvement rates over standard text ads.

But his most insightful piece of advice had to do with packing your copy with strong emotional triggers. According to Allen, a study by one of Wordstream’s PPC strategists revealed that

“...ad copy that combined a promotion with some form of flattery improved CTR by 29%.” - Allen Finn, Wordstream.com

In other words, let your viewers know they have good taste (because they’re interested in you!) and offer them a generous promotional discount.

While Google Adwords may seem overwhelming at first, chances are you’ll find your groove as you experiment with some of the things we’ve touched on in this article:
The “one-per” rule

  • Keyword search term reports
  • Unexposed search terms
  • Build your funnel with patience
  • Data and conversion pixels
  • Expanded text ads and well-written headlines

For your party rental business, remember to use location targeting and cater to your buyer personas. Your showroom also offers a unique chance to drive traffic to your social media accounts with events that you can also promote in your Google Adwords campaigns.

Be sure to drop by our Facebook page and let us know how it goes! Do you have any Google Adwords tips? We’d love to hear them!

 

By: Rhonda Bradley

September 3, 2019
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