The events industry is one of the largest and most exciting industries. Getting to be part of so many people’s special celebrations is rewarding, and the business is lucrative as well. If you’re looking for ways to grow an event company, these tips will help you get started.
Invest in what’s working: your inventory, team, and technology.
First, you need to figure out what your event company does well. Do you provide high-quality inventory that clients love? Is your team dedicated and hardworking? Does the technology you invest in work and make you more efficient?
You should continue to reinvest in all these areas of success.
Check your inventory reports— is there a certain type of inventory that does really well in certain months? Consider promoting it more heavily in these times.
You may even want to purchase more pieces if you constantly sell out. On the flip side, do you have a few pieces that haven’t been renting? It may be time to substitute them with more in-demand items.
You should also pay attention to trends and patterns in your seasonal success.
For instance, you may want to increase marketing spend in your busy months, but put this money towards another purpose, such as repairing your inventory, in your slow season.
Build a digital presence.
An online presence is one of the best ways to grow an event company today. If you don’t have a website or social media, you’re missing out (and your competitors are getting ahead).
Your website strategy is one of the most important parts of your business strategy, so you don’t want this to be lacking.
When designing a website or creating social media accounts, you need to make sure that your brand is strong and recognizable. Your logo, colors, and tone of voice should be consistent across all your channels.
It’s also important to make sure that potential customers can easily find your business! This means that:
Contact information should be updated, consistent, and easily accessible
You’ll also want to list your rules, processes, hours of operation, and pricing.
Capitalize on easy-to-use event technology.
One of the most important ways to grow an event company is by investing in smart event tech. When you automate your processes, you can leave the tedious heavy lifting to your systems so that you can focus on higher level tasks.
With more free time to focus on business strategy and a reduced risk of human error, it’s no question that your business will soar.
While some event businesses end up using many different types of technology, we believe you can cut this down to just a few tools when you purchase the right event rental software.
When you double down on your revenue-driving activities, build an on-brand digital presence, and invest in powerful event technology, you’ll see the growth you’ve been looking for.
These ways to grow an event company are tried and tested by tons of event professionals in the industry— it’s time for you to see the same results.
Carmen Bodziak is the Marketing Associate for Goodshuffle Pro, a party and event rental software company dedicated to empowering those in the events and decor industry. She also currently oversees theGoodshuffle Blog.