3 Actions Party Rental Companies Can Take Before Events Start Up Again

3 Actions Party Rental Companies Can Take Before Events Start Up Again

In the wake of spring, preparing for event season is nothing new for party rental companies.

This year, however, we all know future events are going to look a bit different.

The event industry is just one of the many industries affected by Coronavirus and while we know this pandemic has stopped small businesses in their tracks, you can use this time as an opportunity. 

Now is this the time to prepare your party rental company for what lies on the other side of Coronavirus.

As the world emerges from quarantine and returns to business, we’re sharing 3 actions party rental companies can take now before events start up again.

Spruce Things Up

As the owner of your business, there are some projects that are put off while you’re engaged in the full-time business of helping customers and making sure rental deliveries run smoothly.

What can you accomplish during this time? Well, for starters, assess and maintain your inventory!

Do you need replacement parts for any of your tables and chairs? Are those white resin folding chairs full of scuffs?

Get out those magic erasers and get to it. If you’re looking for in depth cleaning how-tos check out some of our previous blogs posts:

How is your showroom looking? Put out your newest cross back chairs and farm tables and rearrange it for a fresh and trend-forward look.

See our previous blog post on How to Create a Stand-Out Party Rental Rental Showroom.

What about your warehouse? Is there room for improvement? Organize your warehouse for better efficiency.

Visit our YouTube channel to find tours of some of our customers’ warehouses.

Not all of these projects require a significant investment, and it’s likely these steps could save you money down the road.

Amp Up Your Marketing

Now is not the time to sit back and watch your competitors post on social media. Instead, look at ways you can step up your marketing game.

Could your website use maintenance and updating?

We’ve previously talked about Why Photography is Important for Your Party Rental Company so make sure your website and social media pages are updated regularly with quality photography.

Given CDC guidelines, it is likely your services and procedures are changing. Make sure those are clearly spelled out on your website and social pages.

If you’re looking for more specific marketing strategies we have some noteworthy blog posts: How to Be Successful on Instagram, How To Market Your Party Rental Company or What’s The Best Way To Promote A Party Rental Business?

Lastly, follow up with current customers and potential leads. Offer help and guidance wherever possible to secure future rental opportunities.

Stay Ahead of the Game

Social distancing isn’t going anywhere so it’s important for your party rental company to provide options for social distancing. 

Having a comprehensive plan to provide space to help people separate will help put your customers at ease about having a safe and healthy event.

Some options to consider are creating additional seating outdoors or under a temporary expansion tent, or repurposing smaller gathering spaces.

Consider adding large king or queen banquet tables to your inventory to allow room between guests.

Overall, understanding the new protocols and putting an action plan into place, will help your upcoming events run smoothly.

Author: Larah Winn

Larah is the creative and marketing specialist here at EventStable. She lives in the old axe factory town of Collinsville, Connecticut with her husband and dog Baya. In her free time you can find her helping her husband restore their 1860's cottage.

May 6, 2020
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