Finding the best way to promote a party rental business can be a tricky in such a highly competitive industry. Some companies rely on word-of-mouth, some opt for billboards, and some pay for commercial air time on their local TV stations. But how can you figure out the best way for YOUR business?
There are a few options that tend to reap higher rewards than others. We checked with industry experts and have come up with some suggestions that will help you decide the best way to promote a party rental business and give you the best chance at ROI.
Different Ways To Promote A Party Rental Business
Google dominates nearly the entire internet, so it makes sense to harness its power for your benefit. Google Ads are dynamic ads that show up on YouTube, Google search engine results pages (SERPs), and many more places, depending on the budget you set and the parameters you set on the ads themselves.
It’s important to start with a small budget to test its usefulness before committing a lot of time and money into Google Ads. You don’t want to wake up with a gigantic bill from Google because you didn’t set a cap on spending before you figure out what works for you!
Click here for more information on how to set up Google Ads to start to promote a party rental business today.
Google AdWords goes beyond standard advertising. Generally starting at $50, businesses can identify specific keywords and implement them into a content marketing strategy. The goal is to rank higher than your competitors in search results for certain search terms. Highly competitive terms like “Chiavari chairs” are generally much harder to rank for than more specific long-tail keywords like “where to buy rectangular plastic folding tables wholesale in Buffalo, NY”, but party rental companies and anyone else who puts together a keyword strategy will want a mix of both short- and long-tail keywords for their best chance at success.
Click here to find out how Google AdWords works for businesses.
With over a billion users on the platform, Facebook has evolved from simply a social site to a potential gold mine for businesses. Not only are the ads responsive based on the audience that you choose, they’re also dynamic for both desktop and mobile users. Plus, Facebook has powerful reporting tools that help you stay on top of your ad performance. When you start to think about how to promote a party rental business, you shouldn’t overlook the power of Facebook.
Click here to find out more about Facebook Ads.
Hear us out! Yelp isn’t just a place for dissatisfied customers to vent irrationally (although yes, that does seem to happen with regularity). It can be a helpful — and profitable — part of your marketing plan. Big and small businesses alike use Yelp to promote their businesses, and its customer-generated reviews are trusted by millions of people each day. Whether you’re a local or national business, putting together a plan for Yelp may help you set your company apart from the rest.
Click here to learn about advertising on Yelp.
Social media channels like YouTube, Twitter, LinkedIn, and Instagram have proven that A) they’re extremely valuable when connecting with customers and potential customers, and B) they aren’t going away. It can be hard to keep up with the real-time demands of social media channels, so it’s best to try a few of them to see what yields the best results for your company.
If you decide not to pursue one or two of the channels due to time constraints, it’s still important to secure the social media handles for your business on as many platforms as possible to avoid domain squatters or competitors snatching up your name and causing confusion with customers.
Hopefully this helps guide your party rental business promotion efforts! If you have any questions or need advice, give us a call at 866-360-4642 to speak with a rental expert today.